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PRESENTATIONS

Customer travel - for companies

For

Sales & marketing leadership

Duration

30–45 minutes

For CCOs, CMOs and sales leadership using travel programmes as a commercial instrument. How to scope, design and measure a customer travel programme.

What we cover
  1. 01Travel as a sales instrument
  2. 02VIP, top-tier and mid-tier formats
  3. 03Reference programmes (Gastrome, Carlsberg)
  4. 04Measuring relationship value
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